1. The Big Idea Canvas
Introduction: Welcome to the Big Idea Accelerator
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1. Welcome to the Big Idea Accelerator Program (5 min.)
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What Does the Premium Course Provide? (3 min.)
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2. Introduction to the Accelerator - Part I (3 min.)
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3. Introduction to the Accelerator - Part II (4 min.)
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4. Applying Concepts through Assignments (3 min.)
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5. Certificate of Program Completion (2 min.)
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6. Identifying a Startup Idea - Part I (3 min.)
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7. Identifying a Startup Idea - Part II (5 min.)
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8. Assignment: Identify a Startup Idea
Unit 1: Why Entrepreneurs are Failing
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Unit 1: Why Entrepreneurs are Failing
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1.1. David and His First Startup - SoccerStats.com (4 min.)
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1.2. Greg and His First Startup - CrimeReports.com (4 min.)
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1.3. Entrepreneurship and Failure (2 min.)
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1.4. Paul Ahlstrom of Alta Ventures on Why Entrepreneurs are Failing (5 min.)
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1.5. Paul Ahlstrom of Alta Ventures on Premature Scaling (2 min.)
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1.6. Premature Scaling of a Startup (2 min.)
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1.7. Trap 1: The Process Trap (3 min.)
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1.8. Dr. Nathan Furr of INSEAD on the Process Trap (9 min.)
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1.9. There.com and IMVU on the Process Trap - Part I (3 min.)
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1.10. There.com and IMVU on the Process Trap - Part II (3 min.)
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1.11. Perri Gorman of Archive.ly on Understanding the Market First (2 min.)
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1.12. Trap 2: The Hero Trap (6 min.)
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1.13. Neal and Jeff Harmon of Orabrush on the Hero Trap (2 min.)
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1.14. Trap 3: The Money Trap (7 min.)
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1.15. Charles Huang of RedOctane on the Money Trap (5 min.)
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1.16. Jared Allgood of ClassTop on the Money Trap (2 min.)
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1.17. Overcoming the Traps of Entrepreneurship (3 min.)
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1.18. Revisiting Greg and CrimeReports.com (2 min.)
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1.19. Assignment: What Comes After a Big Idea?
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1.20. Assignment: Interview a Failed Entrepreneur
Unit 2: Innovation and Risk
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Unit 2: Innovation and Risk
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2.1. What is Innovation? (6 min.)
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2.2. The Risks of Innovation (6 min.)
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2.3. Anthony Soohoo of Dot & Bo on Addressing Market Risk First (1 min.)
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2.4. Entrepreneurs Innovate and Customers Validate (4 min.)
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2.5. The Technology Adoption Life Cycle (3 min.)
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2.6. The Chasm between Early Adopters and Early Majority (3 min.)
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2.7. Geoffrey Moore, author of Crossing the Chasm (33 min.)
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2.8. Crossing the Chasm - Going Vertical v. Horizontal (3 min.)
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2.9. Paul Ahlstrom of Alta Ventures on Crossing the Chasm (4 min.)
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2.10. Charles Huang of RedOctane on the Risks of Innovation (10 min.)
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2.11. The Great Black Hole of Innovation (3 min.)
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2.12. The Nail It Then Scale It Method (4 min.)
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2.13. Assignment: Invention + Market Insight = Innovation
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2.14. Assignment: Teach Technology and Market Risk
Unit 3: The Entrepreneur's Laboratory
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Unit 3: The Entrepreneur's Laboratory
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3.1. You are a Research Scientist (3 min.)
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3.2. Principle 1: Ensure Intellectually Honest Learning (5 min.)
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3.3. Learning Trap 1: The Confirmation Trap (3 min.)
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3.4. Learning Trap 2: The Motivation Trap (3 min.)
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3.5. Learning Trap 3: The Overconfidence Trap (3 min.)
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3.6. Overcoming the Learning Traps (4 min.)
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3.7. Principle 2: Get Out of the Building and Into the Field (5 min.)
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3.8. Steve Blank of E.piphany on Getting Out of the Building (2 min.)
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3.9. Paul Ahlstrom of Alta Ventures on Building Products in Secret (7 min.)
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3.10. There.com and IMVU Revisited (5 min.)
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3.11. McKay Thomas of First Opinion on Operating in Stealth Mode (2 min.)
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3.12. Principle 3: Fail Fast and Learn to Change (4 min.)
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3.13. Petra and Failing Fast (2 min.)
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3.14. PayPal and Learning to Change (2 min.)
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3.15. Scott Case of Priceline on Failing Fast and Learning to Change (2 min.)
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3.16. Principle 4: Conduct Rapid, Inexpensive, and Simple Experiments (3 min.)
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3.17. McKay Thomas of First Opinion on Rapid Experimentation (3 min.)
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3.18. Tom Wujec and the Marshmallow Challenge on Rapid Experimentation (7 min.)
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3.19. Google Glass and Rapid Prototyping (8 min.)
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3.20. Anthony Soohoo of Dot & Bo on Being a "Learning Company" (2 min.)
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3.21. Assignment: Teach the Importance of Getting Out of the Building
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3.22. Assignment: Teach the Importance of Rapid Prototyping
Unit 4: Nail the Pain - Identifying Your Hypotheses and Assumptions
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Unit 4: Nail the Pain - Identifying Your Hypotheses and Assumptions
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4.1. Nailing the Customer Pain (4 min.)
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4.2. Vinod Khosla of Khosla Ventures on Nailing the Pain (1 min.)
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4.3. Steps to Nail the Pain (3 min.)
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4.4. Scott Cook of Intuit on Nailing the Pain (2 min.)
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4.5. The Monetizable Pain (3 min.)
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4.6. McKay Thomas of First Opinion on Monetizable Pain (2 min.)
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4.7. Step 1: Write Down the Monetizable Pain Hypothesis (3 min.)
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4.8. David Writes Down His Monetizable Pain Hypothesis (3 min.)
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4.9. Assignment: Write Down Your Monetizable Pain Hypothesis
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4.10. Step 2: Write Down Your Big Idea Hypothesis (4 min.)
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4.11. Using the Big Idea Canvas to Write Your Big Idea Hypothesis (3 min.)
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4.12. Collaborating on the Big Idea Canvas Using Mural (2 min.)
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4.13. Examples of the Big Idea Hypothesis (2 min.)
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4.14. David Writes Down His Big Idea Hypothesis (5 min.)
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4.15. Assignment: Write Down Your Big Idea Hypothesis
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4.16. Identifying Your Assumptions with the Business Model Canvas (3 min.)
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4.17. David Completes His Business Model Canvas (3 min.)
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4.18. Assignment: Complete Your Business Model Canvas
Unit 5: Nail the Pain - Testing Your Hypotheses and Assumptions
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Unit 5: Nail the Pain - Testing Your Hypotheses and Assumptions
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5.1. Reviewing the Steps to Nail the Pain (2 min.)
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5.2. Step 3: Quick Test of the Monetizable Pain and Big Idea Hypothesis (2 min.)
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5.3. Step 3A: Find a Sample of Customers (5 min.)
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5.4. The Smoke Test (6 min.)
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5.5. The Three Types of Customers (4 min.)
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5.6. David Finds a Sample of Customers (3 min.)
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5.7. Assignment: Find a Sample of Customers
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5.8. Step 3B: Contact the Sample of Customers (6 min.)
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5.9. Jared Allgood of Juxta Labs on Contacting Customers (2 min.)
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5.10. What to Say in Customer Conversations? (3 min.)
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5.11. Jared Allgood of Juxta Labs on What to Say in Customer Conversations (3 min.)
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5.12. Motive Communications on Customer Conversations (2 min.)
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5.13. David Contacts His Sample of Customers (4 min.)
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5.14. Step 3C: Capture and Measure the Results (5 min.)
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5.15. Jared Allgood of ClassTop on Capturing and Measuring the Results (3 min.)
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5.16. Step 4: Quick Exploration of Market Dynamics (4 min.)
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5.17. David Revises His Hypotheses and Assumptions (5 min.)
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5.18. Jared Allgood of Juxta Labs on Nailing the Pain and Developing an Initial Solution (4 min.)
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5.19. Assignment: Contact Your Sample of Customers and Capture the Results
Unit 6: Nail the Solution - The Minimum Feature Set and Virtual Prototype Test
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Unit 6: Nail the Solution - The Minimum Feature Set and Virtual Prototype Test
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6.1. Nailing the Solution to the Customer Pain (4 min.)
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6.2. Steps to Nail the Solution (3 min.)
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6.3. The Minimum Feature Set (5 min.)
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6.4. Steve Sarner of Tagged on the Minimum Feature Set (1 min.)
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6.5. Patrick Lee of Rotten Tomatoes on the Minimum Feature Set (1 min.)
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6.6. The Minimum Feature Set Fallacy (5 min.)
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6.7. McKay Thomas of First Opinion on the Minimum Feature Set and "Feature Creep" (3 min.)
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6.8. Anthony Soohoo of Dot & Bo on Avoiding "Feature Creep" (1 min.)
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6.9. Steve Sarner of Tagged on the Discipline to Avoid "Feature Creep" (2 min.)
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6.10. Pre-Test: Develop a Minimum Feature Set (4 min.)
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6.11. David Develops a Minimum Feature Set (2 min.)
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6.12. Assignment: Develop Your Minimum Feature Set
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6.13. Test 1: The Virtual Prototype Test (5 min.)
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6.14. Step 1: Develop a Virtual Prototype (6 min.)
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6.15. David Develops His Virtual Prototype (2 min.)
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6.16. Assignment: Develop Your Virtual Prototype
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6.17. Step 2: Test the Virtual Prototype with Customers (2 min.)
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6.18. Motive Communications and the Virtual Prototype (5 min.)
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6.19. David Tests His Virtual Prototype with Customers (2 min.)
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6.20. Assignment: Test Your Virtual Prototype with Customers
Unit 7: Nail the Solution - The Prototype Test and Solution Test
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Unit 7: Nail the Solution - The Prototype Test and Solution Test
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7.1. Reviewing the Steps to Nail the Solution (3 min.)
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7.2. Test 2: The Prototype Test (2 min.)
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7.3. Patrick Lee of Rotten Tomatoes on Prototyping (2 min.)
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7.4. Step 1: Develop an Actual Prototype (5 min.)
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7.5. Mike Maples, Jr. of Floodgate on Prototype Testing at Chegg (3 min.)
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7.6. David Develops an Actual Prototype (2 min.)
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7.7. Assignment: Develop Your Prototype
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7.8. Step 2: The Prototype Roadshow (4 min.)
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7.9. On-site Meetings with Customers (5 min.)
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7.10. Brian Whitmer of Instructure on the Prototype Roadshow (3 min.)
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7.11. CrimeReports.com and the Prototype Roadshow (7 min.)
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7.12. Refining the Minimum Feature Set (6 min.)
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7.13. McKay Thomas of First Opinion on Prototyping and Refining the Minimum Feature Set (3 min.)
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7.14. Brian Whitmer of Instructure on Prototyping and Refining the Minimum Feature Set (2 min.)
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7.15. Step 3: Checking the Crucial Test of the Hypothesis (6 min.)
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7.16. Jared Allgood of Juxta Labs on the Crucial Test of the Hypothesis (2 min.)
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7.17. Motive Communications and the Prototype Roadshow (4 min.)
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7.18. Test 3: The Solution Test (3 min.)
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7.19. Step 1: Validate the Solution (2 min.)
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7.20. Step 2: Adjust or Move On (3 min.)
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7.21. Motive Communications and the Solution Test (6 min.)
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7.22. David Tests His Actual Prototype with Customers (2 min.)
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7.23. Scott Cook of Intuit on the Results of Testing (2 min.)
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7.24. Assignment: Test Your Prototype with Customers
Unit 8: Nail the Go-to-Market Strategy and the Business Model
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Unit 8: Nail the Go-to-Market Strategy and the Business Model
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8.1. Nailing the Go-to-Market Strategy (5 min.)
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8.2. Steps to Nail the Go-to-Market Strategy (4 min.)
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8.3. During Test 1: Discover the Customer-Buying Process (5 min.)
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8.4. The Apple iPod and the Customer-Buying Process (3 min.)
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8.5. SuperMac and the Customer-Buying Process (7 min.)
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8.6. During Test 2: Discover the Market Infrastructure (6 min.)
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8.7. Intuit and the Market Infrastructure (8 min.)
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8.8. During Test 3: Develop Pilot-Customer Relationships (5 min.)
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8.9. Assignment: Research the Customer-Buying Process
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8.10. Assignment: Research & Map the Market Infrastructure
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8.11. Nailing the Business Model (5 min.)
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8.12. Step 1: Validate the Remaining Sections of the Business Model Canvas (5 min.)
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8.13. Webvan and the Financial Model (4 min.)
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8.14. Step 2: Iteratively Launch the Business (4 min.)
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8.15. Step 3: Monitor the Business with Continuous Data Flow (4 min.)
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8.16. McKay Thomas of First Opinion on Continually Involving Customers (3 min.)
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8.17. David Nails His Business Model and Scales His Business (3 min.)
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8.18. Assignment: Validate the Financial Model
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Course Conclusion: The Nail It Then Scale It Method in Summary (4 min.)
Additional Course Resources
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