David has identified and written down his hypotheses and his assumptions. Now it’s time for him to test them with potential customers. His first step is to find a list of potential customers that he could contact.

Generating a list of existing restaurants was easy for David to do. Finding a list of entrepreneurs who want to start a food truck, however, was not so easy. So David decided to conduct a smoke test with a fake advertisement. Hopefully, it will help him create his own list of potential customers. Below is the advertisement David used in his smoke test.