Jared Allgood is currently the CEO of Juxta Labs, a social and mobile apps development company. In under two years, Juxta built the largest network of classmate relationships in the world, ClassTop, which was sold to publicly-traded Classmates.com.

In this video, Allgood describes how he used the $100 game, price point questions, and other breakthrough questions to conduct the crucial test of his hypotheses while developing ClassTop.